Tik Tok decides to share advertising revenue with content creators
Tik Tok may open up a new possibility for creators to make money from their content. In the coming months, they will start testing a new ad product with advertisers. A program that will also bring benefits to creators, influencers, and public figures. We tell you what it is.
TikTok introduced a new ad program, called TikTok Pulse, for brands to harness the platform's potential as part of their marketing strategy:
“To help brands stay on top of entertainment and culture on TikTok, we are excited to introduce TikTok Pulse, a new contextual advertising solution that allows advertisers to place their brand alongside primary content on For You Feed.”
This new TikTok strategy promises a series of benefits for brands. For example, they will get more exposure as they will be shown along with the popular in-app content. In addition, they will be linked to topics that already have loyal communities within Tik Tok, so they are guaranteed to meet an interested audience.
And of course, they will have all the tools to measure the impact of their advertising campaigns, as well as security measures so that they are not linked to any inappropriate content. But this new advertising program will not only benefit advertisers but also user content creators.
Yes, TikTok is considering sharing ad revenue with content creators who are committed to sharing their content on the platform. Of course, as long as it meets a series of requirements.
For example, they state that creators and publishers with at least 100,000 followers will be selected for the first stage. As mentioned in TC, TikTok is considering splitting ad revenue 50/50 with the creators.
At the moment, this program is still in its early stage, so we will have to wait and see how this TikTok advertising strategy develops. It will start rolling out in the US in June, and then it will roll out in other countries after that.